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Resources
DSSS Destination Management Plan
The Destination Sydney Surrounds South Destination Management Plan exists to guide industry on priorities strategies and required actions that will drive the growth of the visitor economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DSSS in consultation with Destination NSW and industry stakeholders.
Plans & Strategies
Visitor Economy Strategy 2030
The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to recover from the impact of drought, bushfires and COVID-19 and to grow in the future. The strategy sets a bold vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030.
Visitor Economy Industry Action Plan 2030
The NSW Government’s Visitor Economy Industry Action Plan (VEIAP) has 43 actions to keep the state number one in the country for overnight visitors and accelerate growth to deliver maximum economic benefits through our visitor economy.
NSW Statewide Destination Management Plan
The Statewide DMP is designed to provide a high level framework to achieve alignment across NSW and assist coordinated delivery of the vision and goals for the NSW visitor economy.
Aboriginal Tourism Action Plan 2017-2020
The Aboriginal Tourism Action Plan is designed to provide NSW Aboriginal tourism operators and the wider tourism industry with a practical guide to Destination NSW’s vision to support the development of Aboriginal tourism experiences and businesses in NSW.
NSW Food & Wine Tourism Strategy & Action Plan 2018-2022
The NSW Food & Wine Tourism Strategy & Action Plan 2018-2022 is designed to provide the food and wine sector and the broader tourism industry with an overview of Destination NSW’s plans to further support the development of food and wine tourism to the State.
NSW Regional Conference Strategy & Action Plan 2017-2021
The NSW Regional Conferencing Strategy & Action Plan aims to drive more business event visitors to regional NSW and thereby achieve the NSW Government’s target of doubling overnight visitor expenditure to NSW by 2020.
China Tourism Strategy 2012-2020
Destination NSW's China Tourism Strategy will guide business development and consumer marketing activity between 2012-2020. The strategy is directed towards ensuring that NSW keeps pace with the rapid expansion of geopgrahic source markets within China and the changing travel preferences of maturing consumer segments.
NSW South Coast Marine Tourism Strategy
The NSW South Coast Marine Tourism Strategy outlines a 20-year vision to realise the economic benefits of marine tourism in the region. It describes how government and industry can work together to develop, market and leverage marine tourism opportunities.
Destination NSW Resources
Business Development Resources
Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated and enhanced in response to industry requests and the availability of new programs and multi-media options
Tourism Business Toolkit
The Tourism Business Toolkit complied by Destination NSW is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.
Export Ready Toolkit
Destination NSW has produced The Inbound Tourism Guide to help NSW tourism businesses to become export ready and prepare their business to market and sell to inbound travellers. Details of this program can be found here;
China Market Toolkit
The characteristics of the Chinese traveller are changing rapidly and evolving more quickly than any other international market to Australia and New South Wales (NSW). As China continues to grow into one of NSW’s largest inbound travel markets, it’s important for the NSW tourism industry to be ready to meet the demand. This toolkit will give you all the information, tips and contacts you need to target Chinese travellers to NSW.
NSW Regional Conferencing Toolkit
Destination NSW’s brand-new Toolkit provides insider tips on how to either grow your existing business or kick off a new venture by offering tools and tips of the trade.
Online Programs
Destination NSW websites channel more than two million business leads annually to listed operators. Find out how to connect your business and manage bookings.
Trade Marketing Support
To help tourism product suppliers access distribution channels Destination NSW coordinates NSW product supplier participation in trade education programs, sales missions and trade shows. Find out more about trade marketing.
NSW First Program
Destination NSW delivers the NSW First program to assist NSW tourism businessess to develop, promote and sell their tourism products. It includes face-to-face workshops and online webcasts with a focus on free online and on-demand content, to cater to busy round-the-clock tourism businesses across NSW. On-demand webcasts offer 'how-to' insights on a range of topics for the tourism industry, with face-to-face events added throughout the year.
Funding & Grants
The NSW Government has announced $13 million in regional tourism funding, between 2016 and 2019, to support the regional tourism industry in NSW. Funding is available through several streams:
Regional Cooperative Tourism Marketing Program
This program is available to undertake a Cooperative Tourism Marketing Program which will be led by Destination NSW. Available for local government, Destination Networks, tourism and sector organisations (GST registered), located or representing industry within the six new Destination Networks.
Regional Tourism Product Development Program
This program offers between $15,000 and $150,000 for eligible projects that satisfactorily meet the assessment criteria. The funding must be, at least, matched dollar-for-dollar. Proposals can be submitted by local government, tourism and sector organisations, including Destination Networks, and industry (GST registered), located within the six Destination Networks.
Regional Flagship Events Program
This program identifies and supports events in regional NSW that have the potential to act as a ‘cornerstone’ or flagship tourism event for their area by attracting overnight visitation and delivering long term benefits to the region.
Local Plans & Strategies
Wollondilly Shire Council Destination Management Plan
Read moreDestination Wollongong Destination Management Plan
Read moreResearch
Tourism Research Australia
Australia's leading provider of quality tourism intelligence across both international and domestic markets to equip industry with information to strengthen their marketing and business decisions.
NSW Facts, Figures and Tourism Insights
Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry. Find the facts, figures and tourism insights you need to understand the latest trends in domestic and international tourism arrivals to NSW here
Diploma of Event Management Regional Scholarship Program
Destination NSW has partnered with Meetings and Events Australia (MEA), the peak body representing the events industry in Australia, to develop the Regional Scholarship Program. The program offers scholarships to people in regional NSW to undertake a Diploma of Event Management.
About the Diploma
The Diploma of Event Management consists of 20 Units of Competency which are regarded by industry professional as the skills essential to delivering successful events. Units include topics such as managing projects, preparing budgets and managing finances, customer service and operational planning.
For more information about the course, visit the Meetings and Events Australia website.
Meet in NSW
A website to showcase the array of business event venues and destinations in regional NSW. Plan your next business event or get involved and grow your business in this exciting sector of the State’s economy.
Get Connected
Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.
With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.
Destination NSW Image Library
Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.
Media Kit
Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing.
Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources.
Image credit: Destination NSW