DSSS Destination Management Plan

The Destination Sydney Surrounds South Destination Management Plan exists to guide industry on priorities strategies and required actions that will drive the growth of the visitor economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DSSS in consultation with Destination NSW and industry stakeholders.

Download the Plan here


Business Development Resources

Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated and enhanced in response to industry requests and the availability of new programs and multi-media options

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Tourism Business Toolkit

The Tourism Business Toolkit complied by Destination NSW is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.

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Export Ready toolkit

Destination NSW has produced The Inbound Tourism Guide to help NSW tourism businesses to become export ready and prepare their business to market and sell to inbound travellers. Details of this program can be found here;

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China Market toolkit

The characteristics of the Chinese traveller are changing rapidly and evolving more quickly than any other international market to Australia and New South Wales (NSW). As China continues to grow into one of NSW’s largest inbound travel markets, it’s important for the NSW tourism industry to be ready to meet the demand. This toolkit will give you all the information, tips and contacts you need to target Chinese travellers to NSW.

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NSW Regional Conferencing Toolkit

Destination NSW’s brand-new Toolkit provides insider tips on how to either grow your existing business or kick off a new venture by offering tools and tips of the trade.

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Online Programs

Destination NSW websites channel more than two million business leads annually to listed operators. Find out how to connect your business and manage bookings.

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Trade Marketing Support

To help tourism product suppliers access distribution channels Destination NSW coordinates NSW product supplier participation in trade education programs, sales missions and trade shows. Find out more about trade marketing.

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Funding & Grants

The NSW Government has announced $13 million in regional tourism funding, between 2016 and 2019, to support the regional tourism industry in NSW. Funding is available through several streams;

Regional Cooperative Tourism Marketing Program

This program is available to undertake a Cooperative Tourism Marketing Program which will be led by Destination NSW. Available for local government, Destination Networks, tourism and sector organisations (GST registered), located or representing industry within the six new Destination Networks.

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Regional Tourism Product Development Program

This program offers between $15,000 and $150,000 for eligible projects that satisfactorily meet the assessment criteria. The funding must be, at least, matched dollar-for-dollar. Proposals can be submitted by local government, tourism and sector organisations, including Destination Networks, and industry (GST registered), located within the six Destination Networks.

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Regional Flagship Events Program

This program identifies and supports events in regional NSW that have the potential to act as a ‘cornerstone’ or flagship tourism event for their area by attracting overnight visitation and delivering long term benefits to the region.

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Tourism Research Australia

Australia's leading provider of quality tourism intelligence across both international and domestic markets to equip industry with information to strengthen their marketing and business decisions.

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NSW Facts, Figures and Tourism Insights

Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry. Find the facts, figures and tourism insights you need to understand the latest trends in domestic and international tourism arrivals to NSW here

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Meet in NSW

A website to showcase the array of business event venues and destinations in regional NSW. Plan your next business event or get involved and grow your business in this exciting sector of the State’s economy.

Link; https://www.meetinnsw.com.au/

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Get Connected

Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

Details of this and other online opportunities offered by Destination NSW can be found here: https://www.destinationnsw.com.au/tourism/industry-opportunities/connect-your-tourism-product

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DNSW image library

Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.

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Media kit

Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing.

Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources.

Find out more or make contact with the Destination NSW media team here; 


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Image Credit; Destination NSW