Destination Sydney Surrounds South (DSSS) is one of six Destination Networks formed as a result of the review by Destination NSW into the effectiveness and structure of regional tourism industry organisations. Destination Networks are ‘administration zones’ responsible for delivering on the NSW Government objective to double the Visitor Economy by 2020.
The DSSS zone encompasses 6 local government areas being; Wollongong, Wingecarribee, Wollondilly, Shellharbour, Kiama and Shoalhaven. 11.3 million people visit the DSSS zone each year, these being a blend of domestic and international day and overnight visitors. In 2017 the value of the visitor economy in the DSSS region is estimated to be $2.28 Billion.
The operations of DSSS are wholly funded by the NSW Government and Destination NSW until June 2020. The key function of DSSS is regional destination management focused on building industry capability, facilitating experience and product development and influencing decisions on important infrastructure and developments that will support the growth of the visitor economy. DSSS will take a lead role in facilitating and coordinating the partnerships required to deliver on the recommendations identified in each of the Strategic Imperative action plans that follow.
DSSS is led by a board of 6 skills based directors who have been appointed for a 3-year term. The inaugural directors are:
Image credit: Kramer Photography
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